Performance & Paid Media Specialist

Job Description

Title: Performance & Paid Media Specialist
Location: Delhi NCR / Dehradun / Bhopal / Remote
Experience: 3–5 years
Type: Full-time

About Educis

EDUCIS provides expert mentorship, profile building, and admissions support for Indian students aiming for top global universities. We specialize in Ivy League, Oxbridge, and other elite institutions, offering comprehensive services from career counseling and subject selection to essay guidance, interview preparation, and skill development programs. We go beyond application support—we help students identify their strengths, refine their communication, and build a confident personal presence that sets them apart.

Role Overview

As our Performance & Paid Media Specialist, you’ll be responsible for driving qualified leads through strategic paid advertising campaigns. You’ll manage our digital advertising budget across Google Ads, Meta platforms, LinkedIn, and emerging channels—optimizing for both lead volume and quality. This is a high-impact role where your work directly influences revenue. You’ll build campaigns from the ground up, test aggressively, and scale what works. You’ll also set up the marketing technology stack and automation systems that power our lead nurturing and conversion.

Key Responsibilities

PAID CAMPAIGN MANAGEMENT

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn
• Develop audience targeting strategies based on demographics, behaviors, and interests
• Create and test ad copy, creative variations, and landing page combinations
• Manage campaign budgets to maximize ROI while maintaining lead quality standards
• Monitor performance daily and make data-driven adjustments to improve results

CONVERSION OPTIMIZATION

• Design and optimize landing pages for maximum conversion rates
• Implement A/B testing frameworks for ads, landing pages, and CTAs
• Analyze user behavior through heatmaps, session recordings, and analytics
• Identify and eliminate friction points in the conversion funnel
• Continuously improve cost-per-lead and lead-to-consultation conversion rates

MARKETING TECHNOLOGY & AUTOMATION

• Set up and manage CRM system for lead tracking and nurturing (HubSpot, Salesforce, or similar)
• Build marketing automation workflows for lead scoring, segmentation, and nurture campaigns
• Implement tracking pixels, conversion tags, and attribution models
• Integrate marketing tools with admissions systems for seamless lead handoff
• Ensure data accuracy and compliance with privacy regulations

ANALYTICS & REPORTING

• Track and report on key metrics: CPL, conversion rates, ROI, CAC, LTV
• Build dashboards to monitor campaign performance and business health
• Conduct deep-dive analyses to understand what’s driving results
• Present insights and recommendations to leadership and cross-functional teams
• Maintain clean data practices and documentation

GROWTH EXPERIMENTATION

• Test new channels, formats, and targeting strategies to expand reach
• Develop retargeting and lookalike audience strategies
• Explore emerging platforms and tactics (YouTube, programmatic, influencer partnerships)
• Stay current on digital marketing trends and platform updates

What We’re Looking For – Essential

• 3-5 years of hands-on experience managing paid advertising campaigns with proven ROI
• Deep expertise in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Strong analytical skills with ability to interpret data and make optimization decisions
• Experience with marketing automation platforms and CRM systems
• Knowledge of conversion rate optimization principles and A/B testing methodologies
• Proficiency with analytics tools (Google Analytics, Tag Manager, Data Studio)
• Strong project management skills and ability to handle multiple campaigns simultaneously

What We’re Looking For – Preferred

• Experience in education, EdTech, or premium service industries
• Track record generating high-quality leads for complex, considered purchases
• LinkedIn Ads experience and B2B marketing background
• Familiarity with landing page builders (Unbounce, Instapage, Webflow)
• Google Ads and Facebook Blueprint certifications
• Basic HTML/CSS knowledge for landing page customization

What We Offer

• Direct ownership of paid media strategy with significant budget responsibility
• Opportunity to build marketing systems and processes from the ground up
• Performance-based incentives tied to lead generation and conversion metrics
• Access to training, certifications, and professional development resources
• Collaborative environment with data-driven culture and growth mindset

Send your resume and examples of successful campaigns you’ve managed (including metrics) to [email protected]. Please include “Performance & Paid Media Specialist” in the subject line.
We look forward to hearing from you!