Head of Marketing & Communications

Job Description

Title: Head of Marketing & Communications
Location: Delhi NCR / Dehradun / Bhopal / Remote
Experience: 5–7 years
Type: Full-time

About Educis

EDUCIS provides expert mentorship, profile building, and admissions support for Indian students aiming for top global universities. We specialize in Ivy League, Oxbridge, and other elite institutions, offering comprehensive services from career counseling and subject selection to essay guidance, interview preparation, and skill development programs. We go beyond application support—we help students identify their strengths, refine their communication, and build a confident personal presence that sets them apart.

Role Overview

We’re building our marketing and communications function from the ground up. As our first marketing hire and leader, you’ll define and execute our brand strategy, create meaningful content that resonates with parents and students, and build digital channels that consistently bring in qualified leads. This is a rare opportunity to shape the marketing DNA of a premium education brand. You’ll have autonomy, direct access to leadership, and the chance to build a high-performing team as we scale.

Key Responsibilities

STRATEGY & LEADERSHIP

• Define and own the overall marketing and communications strategy aligned with business goals
• Build EDUCIS as a trusted thought leader in global admissions and career guidance
• Develop brand positioning that differentiates us in a competitive market
• Set KPIs, track performance, and continuously optimize based on data

BRAND BUILDING

• Establish brand voice, visual identity, and messaging frameworks
• Position our founders and mentors as experts through thought leadership
• Manage PR relationships with education media (Economic Times, HT Education, etc.)
• Develop strategic partnerships with schools, educational organizations, and complementary brands

CONTENT & COMMUNICATION

• Oversee content strategy across blog, social media, email, webinars, and events
• Create compelling student success stories and case studies that showcase impact
• Ensure all communications reflect premium positioning and authentic student outcomes
• Manage external agencies and freelancers for specialized content needs

DIGITAL LEAD GENERATION

• Build and optimize digital acquisition funnels (paid search, social, content, email)
• Implement marketing automation and CRM systems to nurture leads effectively
• Monitor lead quality metrics and work closely with admissions team on conversions
• Manage marketing budget and ensure strong ROI on all channels

TEAM BUILDING

• Build and mentor a high-performing marketing team as the organization scales
• Establish processes, workflows, and best practices for the marketing function
• Foster a culture of creativity, data-driven decision making, and continuous improvement

What We’re Looking For – Essential

• 5-7 years of marketing experience, preferably in education, EdTech, or premium consumer services
• Proven track record building brands and driving measurable growth in digital channels
• Strong strategic thinking combined with hands-on execution capability
• Excellent written and verbal communication skills with a keen eye for storytelling
• Experience managing teams and cross-functional stakeholders
• Data-driven mindset with ability to track, analyze, and optimize performance
• Comfort working in early-stage, high-growth environments with limited resources

What We’re Looking For – Preferred

• Experience marketing to affluent Indian families or in the premium education sector
• Understanding of the global university admissions landscape
• Background in B2C marketing with complex buyer journeys
• Existing relationships with education media and influencers
• MBA or equivalent from a top institution

What We Offer

• Opportunity to build the marketing function from scratch at a growing education brand
• Direct impact on students’ futures and access to life-changing opportunities
• Autonomy and ownership with support from experienced leadership
• Competitive compensation with performance-based incentives
• Flexible work arrangements and collaborative team culture

Send your resume and a brief cover letter explaining why you’re interested in this role to [email protected]. Please include “Head of Marketing & Communications” in the subject line.
We look forward to hearing from you!