Art Director / Designer

Job Description

Title: Art Director / Designer
Location: Delhi NCR / Dehradun / Bhopal / Remote
Experience: 2–4 years
Type: Full-time / Part-time

About Educis

EDUCIS provides expert mentorship, profile building, and admissions support for Indian students aiming for top global universities. We specialize in Ivy League, Oxbridge, and other elite institutions, offering comprehensive services from career counseling and subject selection to essay guidance, interview preparation, and skill development programs. We go beyond application support—we help students identify their strengths, refine their communication, and build a confident personal presence that sets them apart.

Role Overview

As our Art Director / Designer, you’ll be the visual architect of the EDUCIS brand. You’ll translate our mission and values into compelling visual narratives—from social media graphics and digital ads to presentation decks and event collateral. This role requires both creative vision and execution excellence. You’ll establish our visual identity, create design systems that scale, and produce day-to-day assets that maintain premium quality and consistency. You’ll work closely with the content and marketing teams to ensure every visual touchpoint reflects our commitment to excellence.

Key Responsibilities

BRAND VISUAL IDENTITY

• Develop and maintain EDUCIS visual identity including logo usage, color palette, typography, and imagery style
• Create brand guidelines and design systems to ensure consistency across all channels
• Evolve the brand aesthetic while maintaining recognizability and premium positioning
• Ensure all visual communications reflect quality, aspiration, and authenticity

DIGITAL SOCIAL DESIGN

• Design engaging social media graphics, infographics, and visual stories for Instagram, LinkedIn, and Facebook
• Create digital ad creative for paid campaigns across platforms
• Design email newsletter templates and marketing automation visuals
• Develop web graphics, icons, and UI elements for the website and landing pages

STUDENT SUCCESS STORIES

• Design compelling student testimonial graphics and case study layouts
• Create before-and-after visual narratives showcasing student journeys
• Develop infographics highlighting admissions results and outcomes
• Design celebration graphics for student acceptances and achievements

VIDEO & MOTION GRAPHICS

• Edit student testimonial videos and success story reels for social media
• Create short-form video content for Instagram Reels, YouTube Shorts, and LinkedIn
• Produce and edit webinar recordings, adding graphics, captions, and branding
• Design animated graphics and motion elements to enhance digital content

PRESENTATIONS & COLLATERALS

• Design presentation decks for webinars, parent seminars, and school partnerships
• Create brochures, one-pagers, and service guides for offline and digital distribution
• Develop event materials including banners, standees, and promotional items
• Design downloadable resources like guides, checklists, and templates

CREATIVE COLLABORATION

• Work with content team to visualize complex admissions concepts and data
•  Support performance marketing team with high-converting ad creative
• Collaborate with leadership on thought leadership content and presentations
• Manage relationships with external photographers, videographers, and vendors when needed

What We’re Looking For – Essential

• 2-4 years of graphic design experience, preferably in education, lifestyle, or premium brands
• Strong portfolio demonstrating versatility across digital and print mediums
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Understanding of social media design best practices and platform specifications
• Ability to work quickly while maintaining high quality standards
• Strong typography, color theory, and composition skills
• Excellent communication skills and ability to accept feedback constructively
• Video editing skills with proficiency in Adobe Premiere Pro or Final Cut Pro
• Ability to create engaging short-form video content for social media platforms

What We’re Looking For – Preferred

• Experience designing for education or youth-focused brands
• Advanced motion graphics skills using After Effects
• Familiarity with Figma, Canva, or other collaborative design tools
• Understanding of user experience (UX) and web design principles
• Photography or illustration skills as bonus capabilities
• Experience creating templates and design systems for non-designers to use

What We Offer

• Opportunity to build and own the visual identity of a growing premium brand
• Creative freedom with support and strategic direction
• Exposure to inspiring student stories and meaningful impact work
• Flexible work arrangements (full-time or part-time considered)
• Collaborative team culture with direct access to leadership
  

Send your resume, portfolio (PDF or link), and a brief note about your design philosophy to [email protected].
Please include “Art Director / Designer” in the subject line.
We look forward to seeing your work!